Flashback Friday Tips from TJ Butler

[screen shot of author TJ Butler during her "DIY How to Market Your Book to Bookstores" live chat with The Write Women Network* last month https://www.tjbutlerauthor.com/]

In early May author TJ Butler shared tips for effective ways for authors to get their books stocked in bookstores:

Be your own best cheerleader!

Your Pitch Package should include a pitch letter, book blurb, hi-resolution cover image, a professional head shot, press release, and an author one-sheet.

Also include reviews and your connection to the bookstore.

Consider consignment agreements and hand selling.

Be prepared to self-promote and advertise.

A hard truth: These days most authors, outside of the most successful bestselling legacy traditional ones, are responsible for 90% of the effort of generating attendance for their events. (Yikes!)

Suggested resources: Before and After the Book Deal... by Courtney Maum and editing & coaching services offered by Aileen Weintraub https://www.witchesofpitches.com/

TJ Butler also suggested subscribing to podcasts that are relevant to an author's particular book themes. And she reminds authors to decide their personal definition of success for themselves BEFORE their books launch.

And as always, exercise due diligence before signing any contracts or even pursuing the suggestions of well-intended advisors.;-)

Happy creating!

*Two days ago TJ Butler offered additional information for indie authors in her "Your Path to Small Press Publishing" live chat with The Write Women Network whose small, dedicated team no longer records them.

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