Skip to main content

Readers in a Barrel

Image copyright 2013 Banks Art Partners

Confession: Whenever traditional publishers bemoan the shrinkage in their market share and profits, it makes me wonder why they're not cultivating new and future clientele by partnering with public school systems to make sure every student is literate. Making universal literacy and Internet access their goals supports the whole 70% retail consumer-driven economy, not just publishing, by increasing I.Q.'s, intellectual curiosity, ingenuity, academic engagement, professional aspirations, and earning power for the masses; the laborers in the workplace who become the consumers in the marketplace. (There's a reason luxe brands keep partnering with Target: It's mathematically impossible for the wealthiest 2% to buy every product offered for sale.)

     Some traditional publishers' reactionary solution of charging multiple times the hardcover list price for sales of e-editions sold to libraries ignores the fact that library budgets are strapped and rapidly shrinking. The exorbitant markup on e-editions means most libraries will buy fewer books overall, which generates negative long-term results for publishers, literary agencies, libraries, authors, and readers. Avid readers use libraries for introduction and access to evolving technologies and unfamiliar authors. Libraries are taxpayer-subsidized public relations, product advertising and marketing for publishers.

     The exclusionary philosophies of Imperialism are counterproductive in the 21st-century world of all access, all the time for anyone, anywhere with secure Internet access. In the U.S., public libraries and public schools cast the widest net among the masses. They also offer the broadest range of opportunities to catch the attention of students as future consumers and their parents as current consumers--especially poorer communities where the potential for expansion is greater because those markets are underdeveloped.

     In families where the adults work low-wage, low-tech jobs, children introduce their parents to evolving technologies through their curiosity-driven observations and exposure in school. The socio-economic digital divide doesn't just limit opportunities for poor and underprivileged people, it limits possibilities and constricts growth for the entire 70% retail consumer-driven economy.

BATAF: Most people are expendable.


Popular posts from this blog

Howl At the Moon, Give Yourself a Break & Get Your Freak On

Forever Wolf by Maria Vale Sourcebooks Casablanca  March 2019 While comparisons to Patricia Briggs and Kelley Armstrong are appropriate, Maria Vale establishes a distinctive depth and range of storytelling excellence in her Legend of All Wolves series that is unique in its artistry. As the third entry, Forever Wolf continues the pattern of transcending the boundaries of the paranormal shape-shifting genre by creating more poignant character sketches of compelling individuals who embody a variety of multifaceted points of view about how to survive. That shared intention is just one of many ways in which Forever Wolf exudes its primal energy. Varya and Eyulf’s story progresses like a heartrending blend of ballad, dirge, and warriors’ battle cries. Seraphina Does Everything by Melissa Gratias; Sue Cornelison, illus. National Center for Youth Issues  April 2019 At a time when privileged kids are over-scheduled and internalizing society’s constant, dema

Celebrating You & Breaking Through in 2021, Plus Romance

Is last year's bumper crop of lemons the main ingredient for this year's success?  Here's a book with plenty of reasons why yes is the answer.  Rethink, Smashing the Myths of Women in Business   Andi Simon, Ph.D.   Non-fiction business biography  Fast Company Press (Greenleaf Book Group, distributor)   January 5, 2021   At a time when the world is reeling from being forced to improvise almost everything on a daily basis, Rethink profiles eleven women, including the author, whose lives and professional careers are prime examples of adaptability that defy entrenched gendered expectations. Invisible barriers to achievement in science, management, finance, and other industries are examined through the lenses of these accomplished women's experiences. Their profiles make for compelling reading and comprise the majority of the text, which is its strength. Notable reading frustrations include points of view and blanket statements that reinforce a narrow focus on a hetero, priv

#HunkerDown Reading

Resistant by Rachael Sparks Spark Press 2018 Sci-fi surrealism Is this author clairvoyant? Or as a scientist has she extrapolated a possible future based on current facts? In Resistant, it's 2041 and fifteen percent of the human population is dead from being infected by an antibiotic-resistant bacteria. Sound eerily relevant? Sure, COVID-19 is a virus, but the template for this imaginary manmade catastrophe bears striking similarities to the world's present-day reality. Die-off survivor and microbiology student Aurora “Rory" Stevigson lives with her climatologist father Byron Stevigson on an apple farm in Massachusetts. Their grief over the loss of Dr. Persephone Tyler-Stevigson shadows their playful father-daughter rapport as they struggle to heal themselves while also helping others in their isolated community. When a mysterious man who introduces himself as Navy appears, everything Rory believed about her life becomes questionable, which puts her in danger. Her